Homelessness and the quality of life is perceived and addressed differently in each city and presents a unique set of challenges. Our Ambassadors are sensitive to these issues and our goal is to be a part of the solution, not the problem. We treat people in need with passion and respect with the goal of connecting them to available resources structured to provide assistance. In many cities, Streetplus employs licensed social service workers as Ambassadors with the primary role of engaging those in need and building relationships.